The findings: A recent study by John Hancock and Zeldis Research, as reported by Insurance Newsnet, uncovered two significant consumer preferences regarding life insurance:

• Affordability is key. 89% of consumers prefer lower-cost policies with shorter guarantees (to age 90, termed a "lighter" option) over "guaranteed for life" products. 
• Flexibility resonates. Consumers value the ability to adjust payments or coverage, appreciating the sense of control often absent in traditional plans.