Key stat: 90% or more of consumer goods’ decision-makers are using AI technologies, including generative, predictive, and agentic AI, or plan to use them in the next two years, according to a June 2025 survey from Salesforce.

Beyond the chart:

• Nearly half (46%) of advertisers plan to use AI for creating media strategies in 2025, up slightly from 2024, according to a DoubleVerify report.
• Marketers are increasingly turning to AI for help with dynamic creative optimization (40%), campaign activation (41%), and summarizing media briefs (31%), per the same report.

Use this chart: Marketers can use this chart as a call to action to audit their AI maturity, build short-term roadmaps for predictive and agentic AI, and upskill teams and invest in AI partnerships now to stay competitive in a fast-evolving tech landscape.

Related EMARKETER reports:

• US Consumer Sentiment Survey: AI Adoption (EMARKETER subscription required)
• AI and the Creator Economy (EMARKETER subscription required)

Methodology: Data is from the September 2025 Salesforce report titled "Consumer Goods Industry Insights." 2,400 consumer goods industry decision-makers worldwide from Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, France, Spain, the UK, and the US were surveyed during May 1-June 12, 2025.