Key stat: 46.6% of US internet users are also Amazon Prime members, nearly two times as many as Costco (25.1%), the No. 2 biggest retail membership , according to data from Comscore.

Beyond the chart:

Subscription services revenues, including Prime memberships, increased 11% YoY to reach $11.2 billion, according to the company’s Q3 2024 earnings report.
Walmart+ is behind Prime in membership. The company has been adding additional benefits, such as exclusive Black Friday deals, for members, but still doesn’t rival Prime in membership.

Use this chart: Marketers can use this chart to inform retail media investment and merchandising decisions and to determine potential retail membership partnerships.

Related EMARKETER reports:

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