The news: The National Credit Union Administration's (NCUA’s) Q2 2025 report shows that US credit unions have successfully implemented growth and customer acquisition strategies over the last four quarters. Here are the key takeaways:

• Steady growth: US credit unions’ total assets, outstanding loans, and insured shares and deposits increased 3.6%, 3.9%, and 4.0%, respectively.
• Strengthening financial health: US credit unions’ net worth ratio increased to 11.11% from 10.84% a year earlier. And net income increased 13.2% YoY, reaching $17.7 billion.
• Rising membership: In the past year, 2.8 million people joined federally insured credit unions, totaling 143.8 million.

Our take: As we covered in our “Community Bank and Credit Union Trend 2025” report, the industry has had no shortage of challenges, including difficulty acquiring and resonating with younger customers. But a 2.8 million member increase, potentially across various age groups, means credit unions' digital innovation strategies are working.

To continue this trend, credit unions must maintain their level of digital investment while continuing to prioritize the human touch they’re known for. This is particularly important if they’re growing quickly through mergers and acquisitions.