Niche streaming services proliferate, appealing to targeted audiences

The trend: Niche streaming services are on the rise, notes The New York Times.

  • In September, The Hallmark Channel launched a new streaming service, Hallmark+, which will focus on its signature holiday and feel-good content.
  • Other notable players in this category include AMC+, Shudder, BritBox, and Crunchyroll, which together demonstrate an expanding market for specialized streaming services.

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