The news: NBCUniversal’s Peacock had its best month ever in August, riding the Summer Olympics to its largest share of TV viewership since the streaming service launched in 2020, per Nielsen’s Gauge.

NBCU claimed the top 19 broadcasts in August fueled by Olympics viewership, with Peacock seeing a 49% increase in monthly viewers. Its overall share of TV viewership reached an all-time high of 2.1%. The Olympics helped Peacock reverse a difficult Q2 that saw significant churn.
32 of NBCU’s Olympics telecasts brought in 5 million viewers, with 17 drawing more than 10 million.

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Olympics boost Peacock to its best month, but it has more work to do

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