The news: Automaker TV ad spending rose 18.3% year over year in Q3, per iSpot, reversing a period of relative decline for the industry grappling with slower sales and high costs.

The growth can primarily be attributed to the Summer Olympics and start of the NFL season, which drew significant ad spending and emphasized the increasing importance of sports for big-ticket advertisers. In August, automotive TV outlays rose 6.1% year over year.

Auto’s ups and downs: Automaker ad spending has been rocky since 2022’s advertising slump, and tough times have prompted the industry to reexamine its ad strategy.

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It took the Olympics to reverse the auto industry’s TV ad spend drought

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