Key stat: The number of paid music streaming subscribers hit 100 million in the US for the first time last year, according to the Recording Industry Association of America (RIAA).

Beyond the chart:

• US digital audio subscription revenues will reach $14.42 billion in 2025, nearly two-thirds (65.6%) of total digital audio revenues, according to a September 2024 EMARKETER forecast.
• Spotify is the top platform for digital audio in the US, with 105.8 million listeners this year, followed by Amazon Music (54.2 million) and iHeartRadio (51.5 million).

Use this chart: For marketers and brand partners, this milestone signals a deeper shift in media habits—and more premium, ad-free environments. Consider aligning with artists or platforms through exclusive content drops, branded playlists, or influencer tie-ins to tap into this highly engaged, subscription-savvy audience.

Related EMARKETER reports:

• Digital Audio Listener Demographics 2025 (EMARKETER subscription required)
• Audio Ad Spending Update(EMARKETER subscription required)