The news: Paramount is integrating tools from iSpot into its ad sales to help clients track consumer responses to their campaigns and whether ad impressions are translating into spending. The goal is to make it faster and less expensive for brands to access lower-funnel performance results and track metrics such as website visits and online purchases.

• iSpot’s platform lets networks like Paramount give advertisers real-time insights into which programs, times of day, and audience segments are most successful for ads on TV and streaming platforms.
• Measuring how ad impressions lead to consumer action—like making a purchase or visiting a website—can help TV networks and streaming services promote themselves to advertisers and set higher prices.