Paramount copies rival Netflix’s playbook with short-form, shoppable content—plus side-by-side viewing

The news: Paramount will introduce a slate of new features to help Paramount+ compete with streaming giants like Netflix, according to an internal presentation cited by Business Insider.

  • Paramount will include a short-form video clip feature on the Paramount+ mobile app.
  • The platform will reportedly offer user-generated content (UGC).
  • Paramount+ is also considering an interactive shopping feature called “Shop the Scene.”
  • The streaming platform will debut a sports “multiview” option that lets users stream events side by side within the platform’s interface.

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