Tougher D2C ad regulations will push pharma to rely more on doctors for patient drug education and prescription growth. This report examines how pharma marketers can more effectively use digital tools and channels to create credible engagement strategies that offset decreased consumer exposure.

Key Question: How are physician preferences for pharma content consumption evolving, and how can marketers use digital tools to better engage them?

Key Stat: Healthcare and pharma marketers will spend $2.11 billion on B2B digital ad spending in 2025, up 10.7% YoY, reaching $2.54 billion by 2027.