Pinterest’s Q2 success fueled by genAI, shopping tools, and international growth

The news: Pinterest posted stronger-than-expected Q2 2025 results after Thursday’s close, delivering $998 million in revenues, up 17% YoY—beating both internal guidance and Wall Street estimates. The platform also reported an all-time high of 578 million global monthly active users, growing 11% YoY.

Profitability improved sharply, with Adjusted EBITDA up 33% YoY and margins expanding to 25%. Global ARPU rose 6%, with standout gains in Europe (+26%) and Rest of World (+44%), reinforcing Pinterest’s international momentum. The company guided Q3 revenues to $1.033–$1.053 billion, implying another quarter of 15–17% YoY growth.

This performance builds on a solid Q1, where Pinterest posted $855 million in revenue and 570 million MAUs, while guiding Q2 revenue to $960–$980 million — a range it exceeded with ease.

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