The news: Pinterest is officially entering the sports space through a new two-year partnership with the WNBA’s New York Liberty, per Fast Company. It marks the platform’s first formal alliance in the sports category and aims to connect with fans through curated content, community events, and trend-driven inspiration—starting with an editorial series called “Away Game Fashion.”

• The deal includes curated Pinterest boards, editorial content, and IRL initiatives like refurbishing local basketball backboards.
• The partnership also builds on a strong moment for both brands: Pinterest just hit 570 million monthly active users, up 10% YoY, while the Liberty lead the WNBA in new brand deals.