Key stat: Collectible marketplace Popmart.com, supplier of the infamous Labubu doll, saw 2.7 million US visitors in June 2025, almost quadruple the number of visitors in March 2025, according to a September 2025 report from Comscore.

Beyond the chart:

• Macy's site was the top fashion ecommerce website that received traffic from ChatGPT in June 2025, followed by Nordstrom's site and Lulu's site, according to data from Similarweb.
• Over half (53%) of US consumers who use genAI for select shopping tasks use it to conduct research, according to an August 2025 survey from Adobe Digital Insights.

Use this chart: Marketers can use this chart to consider using some of Pop Mart's ecommerce tactics, like using gamified product drops or limited-time events to spike interest, optimizing for mobile-first UX, and tapping into the “surprise & delight” factor to create repeat traffic and word-of-mouth momentum.

Related EMARKETER reports:

• Worldwide Retail and Ecommerce Forecast 2025 Midyear Edition (EMARKETER subscription required)
• The Pulse of the Consumer: Personal Care and Beauty Survey 2025 (EMARKETER subscription required)

Note: Data was provided to EMARKETER by Comscore.