The news: Amazon’s Prime Video maintains an average monthly ad-supported reach of more than 315 million viewers globally, the company announced at its 2025 unBoxed event. The number is up sharply from the 200 million viewers reported in April 2024 and is based on Amazon’s internal data.

The ad opportunity: Prime Video’s strong ad-supported subscriber growth is only one of the reasons why the platform is driving advertiser interest.

• Prime Video is uniquely positioned to offer a more seamless shoppable ad experience than its streaming competitors. Its “add to Amazon cart” ad option provides a direct path to purchase on Amazon. The platform is also implementing other promising interactive ad strategies, like pause ads and a “send to phone” button for users to get more information about a brand.
• Amazon’s ability to link media exposure to purchase pathways is a major plus. Full-funnel attribution, real-time optimization, and direct access to shoppers mean brands can target, measure, and convert in a way that other platforms can’t match.