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Learn More →Programmatic Digital Audio and Podcast Ad Spending 2025
Automated Channels Drive $2 Billion in Ad Spending With Digital Audio Platforms
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Table of Contents
Executive Summary
Programmatic will account for nearly a third of digital audio services ad spending by 2026
Major digital audio players are shoring up their programmatic offerings
Old headwinds and new tailwinds will shape programmatic digital audio ad spending this year
EMARKETER Interviews
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About This Report
Programmatic plays a small but growing role in digital audio services ad spending. Major digital audio platforms are leaning in.
Table of Contents
Executive Summary
Programmatic will account for nearly a third of digital audio services ad spending by 2026
Major digital audio players are shoring up their programmatic offerings
Old headwinds and new tailwinds will shape programmatic digital audio ad spending this year
EMARKETER Interviews
Sources
Media Gallery
Although automated channels are the de facto means of buying display ads, programmatic plays a smaller role when it comes to digital audio. As the market matures, digital audio platforms are developing their programmatic offerings to capture more budget from omnichannel advertisers.
Key Question: How much digital audio services ad spending is programmatic?
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Key Stat: Programmatic will account for 3 in 10 digital audio services ad dollars in 2025.
authors
Evelyn Mitchell-Wolf
Contributors
- Ross Benes
- Senior Analyst
- Rahul Chadha
- Director, Report Editing
- Nikolai Dineros
- Chris Keating
- Director, Research
- Andrew Spink
- Forecasting Analyst
- Tracy Tang
- Senior Researcher
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Yoram Wurmser
- Principal Analyst
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