The news: Publicis Media launched Women’s Sports Connect, a new initiative aimed at simplifying the fragmented landscape of women’s sports advertising. The program, housed under Publicis Sports, will provide brands with exclusive ad inventory, sponsorship opportunities, and content creation partnerships.

Publicis secured exclusive inventory through Disney, which airs the WNBA, NWSL, and 15 NCAA women’s championships, including March Madness.
The offering includes athlete name, image, and likeness (NIL) deals, event activations, and branded content opportunities, allowing brands to engage authentically with women’s sports fans.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!

Products

Events & Resources

Topics

Latest Articles

Shoppers hate paying for return shipping more than any other part of the process

Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines

Lowe’s reaches out to Gen Alpha with new rewards program for kids

Meta faces critical questions as AI spending and regulatory scrutiny intensify

J&J launches direct-to-consumer prescription drug site with lower cash prices

The health and fitness industry’s future is subscription-first, not hardware-led

Scam exposure on social platforms threatens brands

Email is consumers’ top marketing channel, but inbox fatigue threatens ROI

For SMBs, the killer app for LLMs is speed

Discovery, agentic assistance, and retail media: What matters most to early ChatGPT advertisers

About

Publicis Media launches Women’s Sports Connect to streamline ad buys

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries