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About
Publisher Ad Monetization 2022
Ad Buyers and Sellers Are Rewriting the Rules of Engagement as Privacy-First Era Dawns
Executive Summary
With their game plans (mostly) in place, publishers are beginning to reap rewards as the ad industry slowly moves beyond the third-party cookie. But questions about how much power publishers can take back remain unanswered.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- Where is the industry in its preparation for third-party cookie deprecation?
- How have privacy shifts (recent and scheduled) affected publisher ad monetization?
- How can publishers capitalize on these changes?
WHAT’S IN THIS REPORT? Updates on where publishers, advertisers, and intermediaries stand in the move away from third-party cookies and updated figures on adoption of third-party identifiers.
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KEY STAT: The number of publishers worldwide that incorporated Google’s publisher provided identifier (PPID) into their bid requests grew more than twelvefold so far in 2022.
authors
Max Willens
Contributors
- Evelyn Mitchell
- Analyst, Digital Advertising & Media
- Tracy Tang
- Senior Researcher
- Paul Verna
- Principal Analyst
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