Our inaugural Pulse of the Consumer: Personal Care and Beauty Survey explores how US shoppers discover, research, and buy personal care and beauty products. The data maps behaviors along the consumer’s path to purchase and captures where personal care and beauty purchases are taking place. Upcoming reports and interactive charts will explore UK consumer data, along with a deep dive into subcategories and demographics. For our methodology and the specific personal care and beauty categories we covered, please refer to the final section of this report.

Key Stat: Over half of US consumers are exposed to personal care and beauty items on social platforms, more than on any other online channel.