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About
Retail Media Ad Spending Forecast 2022
The Market Weathers Economic Turbulence
Executive Summary
Retail media networks are among the fastest-growing and most dynamic ad marketplaces in the US. Retailers think of these operations as a means to boost revenues by leveraging their scale and their troves of first-party data.
3 KEY QUESTIONS THIS REPORT WILL ANSWER
- How much will US advertisers spend on retail media networks through 2024?
- How resistant is retail media ad spending to market turbulence and macroeconomic headwinds?
- Who are the top market players and what are their value propositions?
WHAT’S IN THIS REPORT? Our latest forecast and analysis of ad spending on digital retail media, including the ecommerce channel, as well as a look at how market conditions could affect this sector.
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KEY STAT: In 2022, US digital retail media ad spending will reach $40.81 billion—more than triple its pre-pandemic total.
authors
Paul Verna
Contributors
- Andrew Lipsman
- Principal Analyst, Retail & Ecommerce
- Peter Newman
- Senior Forecasting Analyst
- Amy Rotondo
- Director, US Research
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