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Learn More →Retail Media Forecast Report Update
Diversification Drives a New Phase of Growth
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Table of Contents
Executive Summary
More than $10 billion in incremental ad spending will flow into US retail media in 2025
Retail media search ad spending will close in on $40 billion in 2025
Retail media display ad spending will approach $23 billion in 2025
Off-site retail media will deliver more than one-fifth of retail media ad spending in 2025
In-store retail media ad spending will exceed $500 million in 2025
What it all means for advertisers
EMARKETER Interviews
Sources
Media Gallery
About This Report
Retail media’s growth will continue to be fueled by two complementary advertiser needs: the need for measurable sales, and the need for privacy-compliant data that can be used to reach consumers at the top or middle of the purchase funnel.
Table of Contents
Executive Summary
More than $10 billion in incremental ad spending will flow into US retail media in 2025
Retail media search ad spending will close in on $40 billion in 2025
Retail media display ad spending will approach $23 billion in 2025
Off-site retail media will deliver more than one-fifth of retail media ad spending in 2025
In-store retail media ad spending will exceed $500 million in 2025
What it all means for advertisers
EMARKETER Interviews
Sources
Media Gallery
Retail media’s growth will continue to be fueled by two complementary advertiser needs: the need for measurable sales, and the need for privacy-compliant data that can be used to reach consumers at the top or middle of the purchase funnel.
Key Question: How will retail media ad spending continue to evolve over the next four years?
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Key Stat: Retail media ad spending will have a compound annual growth rate (CAGR) of 17.2% between 2024 and 2028, per our forecast.
authors
Max Willens
Contributors
- Rahul Chadha
- Director, Report Editing
- Vladimir de Leon
- Chart Editor
- Nikolai Dineros
- Penelope Lin
- Director, Data Visualization
- Sarah Marzano
- Principal Analyst, Retail Media
- Andrew Spink
- Forecasting Analyst
- Yoram Wurmser
- Principal Analyst
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