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Learn More →Retail Media Forecast Update H1 2025
Retail Media Rebuilds as Growth Slows and Market Pressures Rise
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Table of Contents
Executive Summary
As retail media matures, seismic shifts are happening beneath the surface
Display advertising is emerging from the long shadow of search
Can automation be a salve for retail media fragmentation?
What in-store retail media ad spending lacks in volume, it makes up for in impact to DOOH
Implications for retailers
Recommendations for advertisers
Sources
Media Gallery
About This Report
Growth rates in retail media ad spending are slowing YoY. The channel’s contribution to total digital ad spending continues to rise, however, highlighting the increasing influence of retail media on holistic advertising strategies.
Table of Contents
Executive Summary
As retail media matures, seismic shifts are happening beneath the surface
Display advertising is emerging from the long shadow of search
Can automation be a salve for retail media fragmentation?
What in-store retail media ad spending lacks in volume, it makes up for in impact to DOOH
Implications for retailers
Recommendations for advertisers
Sources
Media Gallery
Growth rates in retail media ad spending are slowing YoY. The channel’s contribution to total digital ad spending continues to rise, however, highlighting the increasing influence of retail media on holistic advertising strategies.
Key Question: What are the biggest opportunities in retail media amid slowing growth?
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Key Stat: Retail media ad spending is on track to represent more than $1 in every $5 spent on digital media by 2029.
This report can help you:
- Determine market sizing (brands, media platforms, agencies, and solution providers)
- Develop media strategy (brands and agencies)
- Allocate budget for campaigns (brands and agencies)
authors
Sarah Marzano
Contributors
- Suzy Davidkhanian
- VP, Content
- Kyndall Krist
- Senior Copy Editor
- Wendy Malloy
- Director, Reports Editor
- Emma Noyes
- Graphic Designer, Data Visualization
- Andrew Spink
- Senior Forecasting Analyst
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Paul Verna
- VP, Content
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