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Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
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Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
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Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
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Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
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Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
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Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
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Mar 6, 2026
Scam exposure on social platforms threatens brands
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Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
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Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
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Mar 6, 2026
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
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Mar 6, 2026
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Learn More →Retail Media Networks: Trends, Benchmarks, and Leadership in 2025
Exclusive Survey Data on the Organizations Shaping the Future of Retail Media
Table of Contents
Media Gallery
About This Report
Exclusive survey findings benchmark retail media network structures, capabilities, and priorities as the landscape continues to take shape.
Table of Contents
Media Gallery
Retailers are rapidly building, organizing, and evolving their media businesses. New Bain & Company and EMARKETER survey findings benchmark the structures, capabilities, and priorities shaping retail media networks in the year ahead.
This deck covers:
- How retail media networks (RMNs) are structured and governed, including reporting lines, team composition, and incentive models
- Where RMNs are most and least confident in their capabilities across strategy, operations, measurement, and technology
- Where RMNs are focusing investment and anticipating disruption in 2026 and beyond, from AI adoption to evolving media formats
This deck can help you:
- Benchmark performance and develop strategies (media platforms)
- Showcase opportunities to customers (solution providers)
authors
Sarah Marzano
Contributors
- Suzy Davidkhanian
- VP, Content
- Na Li
- Director, Primary Research
- Penelope Lin
- Director, Data Visualization
- Wendy Malloy
- Director, Reports Editor
- Emma Noyes
- Graphic Designer, Data Visualization
- Jennifer Pearson
- VP, Research
- Sakina Thanawala
- Copy Editor
- Matt Torpey
- Senior Chart Editor
- Emman Velasco
- Chart Editor
- Max Willens
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