Key stat: Some 35% of US retail advertiser spending on Meta in Q2 2025 went to Advantage+ shopping campaigns, up from just 19% two years ago, per a July Tinuiti report.

Beyond the chart:

• 46% of marketers are using AI in their bidding and mid-flight optimization in 2025, up from 41% in 2024, per an August DoubleVerify and Sapio Research report.
• AI-powered Meta ads can deliver almost 22% higher returns than traditional Meta ads, per Meta data cited in a June 2024 Drum article.

Use this chart: Marketers can use this chart to recognize growing trust in AI-driven campaign tools like Advantage+, signaling a shift toward automation in retail advertising strategies.

Related EMARKETER reports:

• Social Search Usage and Trends 2025 (EMARKETER subscription required)
• US Social Ad Spending vs. Time Spent 2025 (EMARKETER subscription required)

Methodology: Data is from the July 2025 Tinuiti "Q2 2025 Digital Ads Benchmark Report." Results are based on anonymized performance data from advertising programs with annual digital ad spend under management totaling over $4 billion. Samples are restricted to those programs that have remained active and maintained a consistent strategy over the time periods studied. Figures are based on same-client growth.