The strategy: As part of their decision-making process, young consumers regularly check reviews for companies and products such as mobile banking apps. That means any place that carries banking product and service reviews could be a valuable platform for engagement and relationship-building—especially with Gen Zers and millennials.

Dive deeper: When ATM Marketplace interviewed First National Bank of Omaha’s (FNBO’s) Head of Content Marketing Regina DeMars about the banks’ social media strategy, she shared these tips:

49% of its customers trust online reviews as much as friends and family. That has informed the bank’s strategy to actively monitor the internet for reviews.

You've read 0 of 2 free articles this month.

Get more articles - create your free account today!

Products

Events & Resources

Topics

Latest Articles

Shoppers hate paying for return shipping more than any other part of the process

Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines

Lowe’s reaches out to Gen Alpha with new rewards program for kids

Meta faces critical questions as AI spending and regulatory scrutiny intensify

J&J launches direct-to-consumer prescription drug site with lower cash prices

The health and fitness industry’s future is subscription-first, not hardware-led

Scam exposure on social platforms threatens brands

Email is consumers’ top marketing channel, but inbox fatigue threatens ROI

How payment providers should react to OpenAI’s Instant Checkout walkback

Capital One joins finance industry layoff trend, sheds 1,100 Discover workers

About

Engaging with reviews can help banks build relationships with young consumers

Coverage Areas →

Coverage Areas →

Advertising & Marketing

Health

Ecommerce & Retail

Technology

Financial Services

More Topics

Geographies

EMARKETER

Media Services

Free Content

Contact Us →

Worldwide HQ

Sales Inquiries