Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Meta faces critical questions as AI spending and regulatory scrutiny intensify
J&J launches direct-to-consumer prescription drug site with lower cash prices
The health and fitness industry’s future is subscription-first, not hardware-led
Scam exposure on social platforms threatens brands
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
How payment providers should react to OpenAI’s Instant Checkout walkback
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
About
Rise of Microdramas in the US
Bite-Size Series Made for Vertical Viewing Are Gaining Popularity
As microdramas gain popularity in the US, brands are figuring out how to best use them. Microdrama apps offer traditional advertising, but brands are experimenting with other tactics, like product placement, to reach their viewers.
Key Question: What should marketers know about the rise of microdramas in the US?
Key Stat: Top microdrama apps’ user bases in the US have grown significantly; ReelShort, one of the most popular microdrama apps, has about 1.2 million US viewers as of September 2025, up from around 794,400 in September 2024.
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
authors
Minda Smiley
Contributors
- Rahul Chadha
- Director, Report Editing
- Donte Gibson
- Senior Charts Editor
- Naomi Rebuelta
- Copy Editor
- Emman Velasco
- Chart Editor
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com