The news: Roblox will soon test Shopify’s checkout feature on its platform as part of a new partnership with the ecommerce company. The companies are planning a larger-scale launch early next year.

• The feature will let developers, creators, and brands on Shopify sell physical goods directly within their Roblox games.
• The integration will help creators and brands engage with Roblox’s roughly 80 million daily active Roblox users.