The news: A generic version of the abortion pill mifepristone was quietly approved by the FDA before the federal government shutdown. Evita Solutions is the second generic drugmaker with an approved generic abortion pill, and it plans to make the pill available in January.
Catch up quick: Mifepristone, one of two drugs typically used in medical abortions, was approved 25 years ago, but more recently faced political scrutiny and challenges.
Why it matters: Medical abortions account for almost two-thirds (63%) of tracked abortions, per Guttmacher, but are increasingly restricted by the state laws and pharmacies’ chosen practices.
Our take: Another generic approval for mifepristone doesn’t automatically translate into more options or access for consumers. State laws and individual pharmacies’ decisions have created a patchwork of access that can leave consumers uncertain.
Pharmacies play a key role in not only in choosing to dispense abortion medications, but also in directly communicating with customers. They need to provide clear, state-specific guidance so consumers don’t have to guess about access in their area. They can create discreet information channels that ensure consumers’ confidentiality while seeking information, such as secure online consultations with pharmacists or privacy-compliant QR code links.
This content is part of EMARKETER’s subscription Briefings, where we pair daily updates with data and analysis from forecasts and research reports. Our Briefings prepare you to start your day informed, to provide critical insights in an important meeting, and to understand the context of what’s happening in your industry. Not a subscriber? Click here to get a demo of our full platform and coverage.
You've read 0 of 2 free articles this month.
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
1-800-405-0844sales@emarketer.com