Key stat: Over half (53%) of US hispanic adults look for websites or retailers that offer Spanish-language options at least sometimes when shopping online, according to March 2025 data from ThinkNow Research.

Beyond the chart:

• 41% of US Hispanic consumers shop online at least one a week, while 28% shop online two to three times a month, according to ThinkNow Research data.
• 76% of Hispanic adults in the US are more likely to purchase brands that feature diverse people, lifestyles, and cultures in their ads, according to September 2024 data from Dentsu.

Use this chart: For ecommerce and retail marketers can make Spanish-language digital experiences seamless by offering product pages, checkout flows, and customer service options in Spanish. Bonus points for culturally tailored marketing campaigns. It's not just about translation—it's about connection.

Related EMARKETER reports:

• US Digital Buyers by Demographic 2025 (EMARKETER subscription required)
• US Hispanic Consumer Media Habits 2024 (EMARKETER subscription required)

Methodology: Data is from the April 2025 ThinkNow Research "Clicks vs. Carts: 2025 Shoppers Report." 1,500 US adults ages 18+ were surveyed online during March 3-16, 2025.