Anne Hallock, vice president of sales for the Americas at Mirakl Ads, joins EMARKETER’s Sarah Marzano to discuss how retailers can make smarter tech decisions, capture incremental ad dollars, and use AI to reduce friction while preparing for what’s next. From sponsored search to generative AI, learn how a commerce-first approach can drive efficiency, scale, and long-term growth.

Watch the Mirakl Ads interview, then explore EMARKETER’s on-the-ground updates from Advertising Week New York.