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Learn More →Shoppable Media Explainer 2024
Will the Success of Social Commerce Spread to Other Channels?
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Table of Contents
Executive Summary
The shoppable media ecosystem continues to grow
Retail media experts are betting on shoppable video, but consumer adoption has yet to spread beyond social media
Will shoppable media catch on with consumers?
Sources
Media Gallery
About This Report
What is shoppable media and which formats have the most potential?
Table of Contents
Executive Summary
The shoppable media ecosystem continues to grow
Retail media experts are betting on shoppable video, but consumer adoption has yet to spread beyond social media
Will shoppable media catch on with consumers?
Sources
Media Gallery
Shoppable media formats are becoming available across different media and advertising channels, from social networks to connected TV. But will consumers want to buy products via media they consume?
Key Question: What is shoppable media, and which formats are most likely to drive ecommerce sales?
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Key Stat: More than half (57%) of ad agency professionals believe shoppable video content will be the next frontier for retail media.
authors
Blake Droesch
Contributors
- Sky Canaves
- Senior Analyst, Retail & Ecommerce
- Suzy Davidkhanian
- Principal Analyst, Retail & Ecommerce
- Brian Lau
- Forecasting Analyst
- Amy Rotondo
- Director, US Research
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