Events & Resources
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More →Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Article |
Mar 6, 2026
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Article |
Mar 6, 2026
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Article |
Mar 6, 2026
Meta faces critical questions as AI spending and regulatory scrutiny intensify
Article |
Mar 6, 2026
J&J launches direct-to-consumer prescription drug site with lower cash prices
Article |
Mar 6, 2026
The health and fitness industry’s future is subscription-first, not hardware-led
Article |
Mar 6, 2026
Scam exposure on social platforms threatens brands
Article |
Mar 6, 2026
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
Article |
Mar 6, 2026
How payment providers should react to OpenAI’s Instant Checkout walkback
Article |
Mar 6, 2026
Capital One joins finance industry layoff trend, sheds 1,100 Discover workers
Article |
Mar 6, 2026
About
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More →Social Ad CPMs Forecast 2024
Rates Are Rising, With TikTok Leading the Pack
Download
Table of Contents
Executive Summary
CPM rates are increasing on social platforms, signaling heightened competition
TikTok’s CPM rates are gaining ground on Meta’s
Social impressions growth has slowed, but it is still driven up by more ad inventory and increased usage
Meta commands the highest impressions and rates
Takeaways for advertisers
EMARKETER Interviews
Sources
Media Gallery
About This Report
After experiencing downturns in recent years, social CPMs are on the rise again in the US, per our forecasts. That’s a sign that brands could invest more in social media ads amid optimism about the economy.
Table of Contents
Executive Summary
CPM rates are increasing on social platforms, signaling heightened competition
TikTok’s CPM rates are gaining ground on Meta’s
Social impressions growth has slowed, but it is still driven up by more ad inventory and increased usage
Meta commands the highest impressions and rates
Takeaways for advertisers
EMARKETER Interviews
Sources
Media Gallery
Social CPMs have increased YoY—as have impressions—according to our forecasts. That’s an indication that advertisers are competing for eyeballs across growing areas like social video and social commerce as the economic outlook improves.
Key Question: How are CPM rates trending across major social media platforms in the US?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Key Stat: CPMs at Meta, TikTok, Snapchat, and YouTube are all expected to increase in Q1 2025, with TikTok seeing double-digit (15.6%) growth YoY.
authors
Minda Smiley
Contributors
- Rahul Chadha
- Director, Report Editing
- Vladimir de Leon
- Chart Editor
- Jasmine Enberg
- Vice President and Principal Analyst
- Donte Gibson
- Senior Charts Editor
- Chuck Rawlings
- Senior Researcher
- Sakina Thanawala
- Copy Editor
- Emman Velasco
- Chart Editor
- Paul Verna
- VP, Content
Already have a subscription?Sign In
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Unlock Unlimited Insights with PRO+
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com
* Copyright © 2026
EMARKETER Inc. All Rights Reserved.