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Learn More →Social Commerce Forecast 2023
Gen Z, TikTok Shop, and Increased Spending per Buyer Drive Growth
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Table of Contents
Executive Summary
The social commerce opportunity remains massive
Unpacking the nuanced and evolving social commerce market
Sources
Media Gallery
About This Report
Social commerce still has plenty of room to expand in the US. With discovery and inspiration as the key characteristics of social commerce, TikTok won’t be Amazon—but it will bring in new Gen Z shoppers.
Table of Contents
Executive Summary
The social commerce opportunity remains massive
Unpacking the nuanced and evolving social commerce market
Sources
Media Gallery
Social commerce is alive and well, but it’s getting harder to convert non-buyer social users into buyers. TikTok Shop will bring in new Gen Z shoppers, but most sales growth will come from increased spending among current buyers.
Key Question: What’s driving social commerce growth—and could TikTok Shop succeed?
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KEY STAT: Annual social commerce sales per buyer will nearly double between 2023 and 2027.
authors
Jasmine Enberg
Contributors
- Oscar Bruce Jr.
- Senior Forecasting Analyst
- Sky Canaves
- Senior Analyst, Retail & Ecommerce
- Jennifer Merritt
- Vice President, Content
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