Key stat: Over half (53%) of US video game players who mostly play story-driven, single player games say that advertising in games or game-related promotions has at least somewhat of an impact on their purchasing decisions, according to March data from CivicScience.

Beyond the chart:

• Average daily time spent in digital games will rise 1.5% in the US this year to reach one hour and three minutes (1:03) per person, per our January forecast.
• Total game ad revenue will jump 5.7% this year to $8.6 billion, per our March forecast.
• Many popular games, like Fortnite, Roblox, and Marvel Rivals, are not story-driven or single-player.

Use this chart:

Marketers can use this chart as impetus to closely track upcoming releases in this single player, story driven genre, for example Grand Theft Auto VI is expected to come out this year and drive millions of sales. Additionally, seeing as how casual/mobile games are the least impacted by ads, marketers can adjust their expectations or strategies for that channel.

Related EMARKETER reports:

• Worldwide Digital Gamers Forecast 2025 (EMARKETER subscription required)
• US Teen Digital Habits 2025 (EMARKETER subscription required)