The insight: Budget concerns are top of mind for consumers as they plan their summers.

• Over 2 in 5 (42%) are budgeting less for summer activities this year, including travel and concerts, according to Trustpilot’s 2025 Summer Spending Survey.
• 37% are opting to stay local instead of taking a vacation, while 24% are cutting back in other areas to preserve their travel plans.

Behind the numbers: While consumers are trying to keep a lid on spending, travel remains a high priority. That doesn’t mean Americans are prepared to spend freely on vacations: A separate survey from Deloitte shows that cost concerns are pushing travelers to rethink where they go, how they get there, and the length of their getaways.

With budget a primary consideration, more consumers are turning to “destination dupes” to stretch their money.

• 92% of travelers are open to the idea of visiting lesser-known, wallet-friendly destinations over popular hotspots, according to Bank of America’s Summer Travel and Entertainment Outlook.
• These alternatives also appeal to consumers desiring less stress, more “authenticity,” and more unique experiences.

Our take: The post-pandemic travel boom has largely normalized, but the desire to get away remains as strong as ever. That said, consumers’ inclination to save is likely to fuel anxiety among airlines, hotels, and the rest of the hospitality industry—especially as uncertainty causes travelers to delay booking until practically the last minute.