Events & Resources
Topics
See All Topics →Latest Articles
Explore our Research →Shoppers hate paying for return shipping more than any other part of the process
Doctors expect longer visits as parents seek clarity about pediatric vaccine guidelines
Lowe’s reaches out to Gen Alpha with new rewards program for kids
Meta faces critical questions as AI spending and regulatory scrutiny intensify
J&J launches direct-to-consumer prescription drug site with lower cash prices
The health and fitness industry’s future is subscription-first, not hardware-led
Scam exposure on social platforms threatens brands
Email is consumers’ top marketing channel, but inbox fatigue threatens ROI
For SMBs, the killer app for LLMs is speed
Discovery, agentic assistance, and retail media: What matters most to early ChatGPT advertisers
About
Generative AI (genAI) integration into digital ecosystems will drive consumer adoption of AI technology. AI is becoming a powerful force in daily digital interactions, influencing how US consumers live, work, and shop.
Key Question: How will the integration of AI into everyday consumer technologies affect user behavior, brand engagement, and marketing strategies in the coming years?
%20scale(0.100000,-0.100000)%22%0A%20%20fill=%22%23000000%22%20stroke=%22none%22%3E%0A%20%20%3C/g%3E%0A%3C/svg%3E%0A)
Key Stat: By 2026, 40.8% of US adults will use a dedicated genAI platform at least once per month—but a higher share of the population will be using genAI that’s integrated into other digital touchpoints like social media, smartphones and other devices, ecommerce platforms, and gaming.
authors
Jacob Bourne
Contributors
- Vladimir de Leon
- Chart Editor
- Chris Keating
- Director, Research
- Wendy Malloy
- Director, Reports Editor
- Carina Perkins
- Senior Analyst
- Naomi Rebuelta
- Copy Editor
- Emman Velasco
- Chart Editor
- Max Willens
- Yoram Wurmser
- Principal Analyst
Access All Charts and Data
Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry
Contact Us →
Worldwide HQ
One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844
Sales Inquiries
1-800-405-0844sales@emarketer.com