Tech Trends H1 2025

6 Ways AI Is Reshaping Advertising, Search, and Commerce

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About This Report
AI is upending every aspect of marketing, from neuro-contextual ads that read emotions to autonomous shopping agents that make purchasing decisions. As tech giants consolidate control of the sector, six pivotal trends are reshaping advertising, search, and commerce.
Table of Contents

AI is revolutionizing marketing, from neuro-contextual targeting that reads human psychology to autonomous shopping agents and AI-driven search. Marketers must adapt rapidly as tech giants tighten control over tools and distribution.

Key Question: How should marketers adapt their strategies for an AI-dominated landscape where autonomous agents and conversational interfaces are replacing traditional search, advertising, and commerce channels?

This report can help you:

  • Develop media strategy (brands and agencies)
  • Allocate budget for campaigns (brands and agencies)
  • Showcase opportunities to customers (agencies)
  • Develop go-to-market strategy (media platforms and solution providers)
  • Develop commerce strategy (retailers)

authors

Jacob Bourne

Contributors

Vladimir de Leon
Chart Editor
Eleni Digalaki
Chris Keating
Wendy Malloy
Director, Reports Editor
Carina Perkins
Naomi Rebuelta
Copy Editor
Matt Torpey
Senior Chart Editor
Yoram Wurmser
Principal Analyst
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