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Key stat: Temu overtook Target in US unique website visitors in January, but Walmart and Amazon remain on top (by a wide margin, in Amazon’s case), per Comscore Inc.

Beyond the chart:

• Temu’s popularity hasn’t waned since its debut last year, as consumers continue to flock to the platform for its ultra-low prices.
• But site visitors are not necessarily buyers. Temu’s contribution to owner PPD’s total sales was likely less than 1% in Q2, according to Bloomberg analysts cited by DigitalCommerce360.
• Looking ahead, Temu may be facing serious competition from TikTok Shop, which just rolled out to all 100 million US users.

Use this chart:

• Identify trends in US website visitors to Amazon, Target, Temu, and Walmart.
• Align ad strategy with where US consumers are spending their time.

More like this:

• What’s happening with TikTok Shop? The opportunity, the advantage, and the drawbacks
• How companies with ties to China, like Temu, Shein, and TikTok, are influencing US ecommerce
• Shein claims it recorded its highest profit ever in the first half of the year
• 3 retail rivalries that aren’t Amazon vs. Walmart

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