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TikTok Ban 2025
Meta and YouTube Stand to Gain 50% of Reallocated US TikTok Ad Dollars
The January 19 deadline for TikTok to divest or be banned in the US is fast approaching. Incoming President Donald Trump could be TikTok’s best shot at remaining in the US once he takes office one day later. But if the Supreme Court doesn’t grant Trump’s request for a delay—or the president-elect is unsuccessful at forging a resolution to save TikTok—it would cause major disruption in the digital landscape.
Key Question: Where would US TikTok users, creators, and businesses go if the ban is enforced in 2025?
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Key Stat: Instagram would be the single largest financial beneficiary of a TikTok ban, attracting an average of 22.4% of reallocated US TikTok dollars.
authors
Jasmine Enberg, Minda Smiley
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