The news: TikTok has renewed its content partnership with Major League Soccer (MLS) in a mutli-year agreement that will see the latter continue sharing exclusive content on the app, per a company announcement.

There are currently 14.8 million posts using #soccer on TikTok, with nearly 9 million of these posted in 2024 alone, per TikTok. Internal data suggests that MLS has a growing international presence on TikTok, with 65% of its fanbase outside the US.
The partnership “supports our commitment to reaching fans with dynamic content, driving global engagement and discovery,” per MLS executive vice president of partnership marketing Jen Cramer.

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