The news: TikTok is encouraging creators and agencies to invest in its livestreaming tools, highlighting the potential of livestreaming as a key revenue source.

• TikTok shared that creators collectively generate $10 million in daily revenues through livestreaming at an in-person mixer event, per Digiday.
• TikTok Live creators reportedly generated $63 million in revenues over the last 30 days, with 80.4% of revenues coming from creators with under 50,000 followers.