The news: TikTok’s 2024 revenues in the UK, Europe, and Latin America grew 38% to $6.3 billion, per Forbes, citing filings with the UK’s corporate registry. That more than doubles the $2.6 billion reported in 2022.

It's worth noting that the filings reflect only part of TikTok’s global business, and exclude other ByteDance entities like China’s Douyin and Lemon8.

Why it matters: TikTok’s overseas growth underscores its strength outside the US, where divest-or-ban legislation remains unresolved, with the sale of its algorithm likely a sticking point.

Yes, but: Regulatory scrutiny in Europe could weigh on momentum.

• TikTok set aside $1 billion for fines, already paying more than half due to Irish data rulings.
• The European Commission accused TikTok of undermining election integrity after alleged manipulation during Romania’s 2024 presidential race.
• Ongoing probes span the UK (child data misuse), Spain (illegal ad targeting), France (psychological harm to children), and Ireland (a second probe into Chinese data access).
• Noncompliance with the EU’s Digital Services Act could lead to penalties of up to 6% of annual revenues.

By the numbers: TikTok’s scale in Western Europe is becoming harder to ignore.