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Learn More →TikTok Will Be the Top Social App in Daily Minutes in 2025
Instagram Is Already in the Rearview Mirror—and Facebook Is Next
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Table of Contents
Executive Summary
TikTok’s short videos equal billions of minutes of view time each day.
Sources
Media Gallery
About This Report
TikTok’s addictive videos add up to a huge amount of time spent on the platform. It’s already the No. 2 social app in daily minutes and will top the list by 2025.
Table of Contents
Executive Summary
TikTok’s short videos equal billions of minutes of view time each day.
Sources
Media Gallery
TikTok is on track to become the largest social platform in total daily minutes in 2025, per our first published analysis of total time spent on social networks.
Key Question: How much total time do US adults spend on TikTok and its competitors per day?
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KEY STAT: US adults will spend a total of 4.43 billion minutes per day on TikTok this year—a more than fivefold increase since 2019.
authors
Debra Aho Williamson
Contributors
- Zach Goldner
- Forecasting Analyst
- Jennifer Merritt
- Vice President, Content
- Oscar Orozco
- Director, Forecasting
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