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Tinder adds AI matching tools to counter low user engagement, boost revenue

Article by Grace Harmon  |  Feb 12, 2025
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Tinder adds AI matching tools to counter low user engagement, boost revenue
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Social Media Users
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The news: Match Group is incorporating AI features into its dating platforms.

  • Tinder, which is facing declining user engagement, will use AI to pick out and recommend relevant profiles to users.
  • Match Group also introduced a ChatGPT-powered personal interview and profile-coaching tool to Hinge, a feature that could come to Tinder this year.

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