The news: The Trade Desk CRO Jed Dederick likened Amazon’s advertising business to Google’s, accusing it of favoring its own assets at the expense of competitors in an interview with Australian news outlet Mi3 at Cannes Lions.

• Dederick pointed to Amazon’s combined DSP, proprietary search, and Prime Video inventory as signs of closed-system behavior that echoes Google’s tactics.
• He argued that Amazon should avoid self-preferencing and instead take a more “Meta-like” approach, focused on monetizing its owned channels rather than locking out rivals.