Heidi Waldusky, vice president of brand marketing at Quad, joins EMARKETER’s Arielle Feger to share fresh insights from new research on how shoppers control their omnichannel journeys, why co-authored brand stories are winning attention, and the rising demand for meaningful offline experiences. Hear how marketers can build trust, balance entertainment and authenticity, and create cross-channel connections that resonate with Gen Z, Gen Alpha, and beyond.

Watch the Quad interview, then explore EMARKETER’s on-the-ground updates from Advertising Week New York.