Marketers agree creative drives results, but many still struggle to define and scale it. Taylor Stewart, global head of retail media engagement at TripleLift, joins EMARKETER’s Arielle Feger to discuss how brands are closing the creative gap by using AI, testing roadmaps, and full-funnel strategies to turn ideas into measurable performance.

For deeper insights, check out TripleLift’s report, “From Guesswork to Greatness: How Marketers Are Redefining Effective Creative at Scale in Programmatic Advertising,” created in partnership with EMARKETER.