Brand loyalty is on the rise again in the UK as consumers seek savings amid ongoing inflation. Major supermarkets are developing member pricing strategies and engaging mobile apps. But there are opportunities for retailers and brands of all sizes to leverage loyalty programs to boost revenues and retention and gather valuable first-party data.

Key Question: How can brands and retailers level up their loyalty programs to boost connections and monetize first-party data?

Key Stat: Loyalty programs can boost retention: More than half (56%) of UK adults say they would be more loyal to a particular brand if they were rewarded for their loyalty.

This report can help you:

• Develop a commerce strategy (retailers, brands)
• Showcase opportunities to customers (solution providers)
• Develop a go-to-market strategy (solution providers)