The UK Personal Care and Beauty Consumer 2025

Our Exclusive Research Shows Stores and Social Still Drive Discovery, Despite AI Adoption

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About This Report
Our exclusive research reveals what factors are influencing the path to purchase for personal care and beauty products.

Our exclusive research and forecast data highlight opportunities for retailers and brands to capture consumer attention on the path to purchase. Shoppers are using AI tools to explore the category, but stores and social are still driving discovery.

This deck features data from our inaugural Pulse of the Consumer: Personal Care and Beauty Survey and covers:

  • The outlook for personal care and beauty retail and ecommerce sales through 2029
  • How UK consumers shop for personal care and beauty products across channels
  • What factors influence the path to purchase for personal care and beauty

This deck can help you:

  • Develop commerce strategy (retailers, brands)
  • Develop media strategy (retailers, brands, agencies)
  • Develop go-to-market strategy and showcase opportunities to customers (agencies, solution providers)

authors

Carina Lamb

Contributors

Diego Dell’Orco
Blake Droesch
Sky Canaves
Principal Analyst
Na Li
Director, Primary Research
Penelope Lin
Director, Data Visualization
Wendy Malloy
Director, Reports Editor
Emma Noyes
Graphic Designer, Data Visualization
Jennifer Pearson
VP, Research
Amy Rotondo
Director, US Research
Matt Torpey
Senior Chart Editor
Emman Velasco
Chart Editor
Ali Young
Senior Copy Editor and Manager of Content Operations
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