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US Ad Spending 2026
What’s Old Is New Again as Social Advertising Steals the Spotlight From Retail Media and CTV
US ad spending growth will accelerate in 2026 as AI-fueled gains in social and retail media help offset a poor economic outlook. Major events like the Olympics, World Cup, and US elections will stabilize TV and connected TV (CTV), while Meta’s surge will reshape the digital advertising hierarchy.
Key Question: What is the outlook for US total and digital ad spending across the major formats, channels, and platforms in 2026?
Key Stat: The Meta family of apps will produce $100.86 billion in net digital ad revenues in the US in 2026, putting Meta ahead of Google on a net basis for the first time.
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authors
Ethan Cramer-Flood
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